Writing on sales, positioning, and going to market.

"A key signal of achieving product-market fit is when customers are pulling you through deals — versus you pushing them."

"Sales is a game of strategy, psychology, and organizational dynamics. Being effective in each of these domains is how you win — not via a static ‘sales process.’"

"Creating isn't a linear process — it's about inspiration. Create what lifts you up and makes you think, not what your ‘content calendar’ and AI tell you to create."