You can build anything.
Selling is the wall.
Sales coaching for technical founders.
Book a free 30Free. Thirty minutes. We'll see if there's a fit.
You weren't taught this part. You were taught how to build. The selling part was supposed to come naturally, or you were going to hire someone, or AI would handle it. None of those have worked.
It's not that you're bad at sales. You haven't been shown what good looks like. And you can't learn this from an article or a Reddit post or a seminar. Just like building product, it takes hard-won experience.
From someone who sold for startups for thirty years and went and built one himself.
I sold B2B technology for three decades — middleware, automation, complex apps, financial services platforms — to anchor enterprise customers and to early-stage startups looking for their first ten clients. I've been the first salesperson, the sales manager, the Director, the rebuild guy when the motion broke.
Eighteen months ago I decided I wanted to build my own product. So I taught myself to ship code with AI tools. Four versions didn't cut it. The fifth — XScribe AI — is live. I now know what it takes to build a product and ship it.
That combination is rare. Most coaches who talk to technical founders are either career salespeople who've never built, or one-time founders who exited and now teach. I'm a career seller who learned your world.
How I work with you.
Five phases, in order. Real work — not workshops.
To Be Better, You Must First Be Different.
That's the maxim of Power Positioning — a B2B sales positioning method I've built on an old GE marketing technique and refined over two decades of working real revenue problems.
It's a narrative about the pain you address that, if accepted by the client, means they could never buy from another vendor. It puts competitors on defense by framing the problem you solve as best addressed by your product's strengths.
Most positioning exercises end in a Google Doc nobody reads. Power Positioning ends in a sentence your sales team uses on every call.
Three ways in.
A first conversation. We see if there's a fit, and you get a feel for how I work. No deck, no pitch.
Book a free 30 →Got a specific problem and want focused working time without a bigger commitment? Bring it to a paid session. Same approach, all hour on your problem.
Book a working session →Project work (Phases 1–4) or weekly sales coaching, or both. For founders who need a partner, not just an advisor.
How engagements work →Who this is for.
You're a first-time founder. Probably technical. You've shipped the product or you're days from shipping. You've got early customers but no repeatable way to get more. You want a sales partner who's done this for a living, not a coach who read a book about it.
If you're a small SaaS company with traction, looking to move upmarket from SMB into enterprise — different motion, different deals, different process — that's also work I do. Reach out and we'll figure out if it's a fit.
One free 30-minute call. We see if there's a fit.
If there isn't a fit, I'll tell you. If there is, we'll talk about the next step. No deck, no pitch.
Book your free 30